Chinese commercial vehicle brand coping strategy

At present, the independent brands with outstanding performance in going to sea have their own characteristics, and each automobile enterprise chooses going to sea strategy according to its development stage. For example, SAIC chose to go overseas with the whole industrial chain from products to services; Geely adopts the resource integration mode to acquire overseas high-quality assets to realize the combination of strong and strong; Byd's overseas sales are dominated by new energy vehicles; Nio and Xiaopeng continue to set global research and development advantages to polish products. Faced with growing overseas demand, Chinese commercial vehicle brands will intensify their efforts to "go global".



• Focus on key market layout



From the point of view of the key target countries of China's medium and heavy truck brands going overseas, in the past, Chinese automobile enterprises going overseas mainly focused on the "Belt and Road" countries. However, with the change of market dynamics, new energy commercial vehicles have made breakthroughs in the European market, and traditional energy commercial vehicles have seen rapid export growth in Russia, Australia, Britain and other countries.



In addition, from the perspective of cost-effective penetration of Chinese brands into the market, Chinese light truck brands are currently mainly exported to Chile, Vietnam and other South American and Southeast Asian countries through their cost-effective advantages, which has not formed an upward trend. Although light truck industry is an important part of China's automobile industry and an important carrier for independent development, it has a solid foundation and broad prospects, but the technical content and competitiveness of its products are not sufficient, so it needs more clear market analysis and corresponding technology development.



• Attach importance to new energy and intelligent R&D investment



New energy and intelligence is an important path for Chinese independent brand car enterprises to get out of the line. Global auto enterprises are in the era of great changes, new energy and intelligence are the inevitable trend, and global auto enterprises almost stand on the same level. Roland Berger predicts that by 2030, the pure electric penetration rate of heavy trucks will reach more than 25% and light trucks will reach more than 30%, and the market will show the coexistence of electric, fuel cell and hybrid.



Moreover, the intelligent process of commercial vehicles will be ahead of passenger vehicles. Because the operation scenario of commercial vehicles is simpler, and the intelligence has the advantage of TCO (total cost of ownership), with the maturity of autonomous driving technology and the improvement of energy supplement infrastructure, the new energy and intelligent commercial vehicles will significantly reduce the operating costs (such as saving fuel costs, better routes, etc.) in the operation process.



• Innovate business models and build brands



With the popularity of new energy commercial vehicles, batteries, as high-value assets, will bring corresponding asset management opportunities. Overseas automobile enterprises need to consider the possibility of their new positioning in the value chain to obtain greater benefits. In the future, commercial vehicles will gradually realize driverless driving and no longer need to carry out driver management, which is often the biggest management challenge in the field of traditional logistics. The unmanned fleet itself will become a more standardized product. The scale of fleet level application needs to realize the deep coupling with the scene.



In the face of the shortage of truck drivers and the increasingly prominent problem of strikes, the demand for downsizing and unmanned is more imminent, and intellectualization has become the future of commercial vehicles. In addition, the global demand for low-emission and zero-emission commercial vehicles continues to rise, and the new energy of commercial vehicles has become an irresistible trend. On the basis of the general policy of "One Belt and One Road", China began to lay out relevant policies to encourage new energy vehicle enterprises to enter the international market from 2017.



Xijing Technology grasps the pulse of The Times, continuously makes efforts in the two directions of "new energy" and "intelligent", persists in the research and development of intelligent commercial vehicles, explores new energy solutions in ports and other scenarios, and constantly improves the hard power of science and technology and innovates the business model. At present, the products and services of Xijing Technology have landed in 16 countries and regions around the world, serving more than 120 customers. Xijing Technology has become the leader of China's commercial vehicle overseas team, injecting sustainable and intelligent productivity for users in many places around the world.