Shift from vehicle exports to "origin sales"

"The domestic market is a competitive market for stock, and Chinese brands can only continue to increase their sales volume if they go global." Wei Jianjun, chairman of Great Wall Motor, said in public several times.

In order to explore overseas markets, the reporter noticed that in recent years, self-owned brands began to accelerate the deployment of localized production in overseas markets, from trade export to the overseas mode of investment and construction of factories in local.

In February, Chery announced a $400 million plant in Argentina that is expected to produce 100,000 cars a year. By the end of 2022, Chery has established 10 overseas factories around the world.

Since exporting pickups in 1998, Great Wall has seen overseas markets as an important pole of growth. Great Wall, which invested $500m and took five years to build its Tula plant in Russia, has also acquired plants in several countries to better go overseas.

"The CBU (' vehicle export 'or' complete assembly ') model for automotive products is not sustainable in any market, and local distribution is really the norm." Great Wall Motor president Mu Feng pointed out to reporters. "For the ASEAN market, Great Wall Motor already has a factory in Rayong; For the Brazilian market, local models will be officially produced this year; For the EU market, including Oems and core components, Great Wall Motor is actively deploying."

As one of the earliest automakers to explore overseas markets, Geely has built modern vehicle and powertrain manufacturing plants in China, the United States, the United Kingdom, Sweden, Belgium, and Malaysia, and has more than 4,000 sales outlets of all kinds.

Byd has also entered a new stage of going to sea. Since 1998, it began to promote its battery and electric bus products to go to sea. Up to now, new-energy passenger vehicles have become the main force of BYD going to sea. Byd exported about 38,700 vehicles in the first quarter, up more than 1,000 percent from a year earlier. Securities industry analysts told reporters that BYD passenger cars in the European market had faced a "one car is difficult to find" situation.

"The overseas direct investment of Chinese brand automobile enterprises has accelerated to accumulate experience for the export of Chinese brand automobiles. Direct investment mode is an important and main development mode for the international development of automobile enterprises, and also an important means for Chinese automobile enterprises to build international brands." Xu Haidong said.

It is worth mentioning that, in addition to the active deployment of localized production, many independent brands in the product development, design stage from the perspective of globalization.