After-sales service quality determines brand reputation and subsequent sales

Selling cars is not a one-off deal. The quality of after-sales service determines the brand reputation and subsequent sales. Xu Haidong, deputy chief engineer of China Association of Automobile Manufacturers, once pointed out that the after-sales service network of Chinese automobile enterprises has not spread all over the world. If the customers feel bad, the whole Chinese brand will be damaged to some extent, which is also the biggest problem facing the export of second-hand cars.

Then, who is responsible for the after-sales problem of new energy used cars sold overseas?

Industry insiders introduce, mainly rely on the service network of auto enterprises. In foreign countries, the logic of selling used cars is the same as in China, as long as the warranty period is taken by the manufacturer. Therefore, those auto companies with dense service outlets in foreign countries will have better after-sales service experience for used car users. For example, last year, Nio held a press conference at the Temperdu Concert Hall in Berlin, Germany, and has established Nio centers and Spaces in Berlin, Hamburg, Frankfurt, Dusseldorf, Amsterdam, Rotterdam, Copenhagen and Stockholm.

"One of the most important reasons for foreign users to choose a certain brand is that it has stores in the local area. Users have seen and understood the brand, and the after-sales service is more guaranteed." "The person said.

Chen Gang said that from the perspective of the company's business situation, the car enterprises are mainly responsible for the domestic after-sales market, and the new energy used cars exported to overseas are mainly responsible for overseas customers, that is, the distribution company designated to purchase the product maintenance network.